It’s election year in South Africa. This fact was suddenly brought home to me on Sunday when, turning out of our street, we were confronted with election posters on every lamppost on the way to church. Only one party’s, by the way – looks like they decided to get an early start.
Election posters are only that big, so parties usually come up with a slogan that’s short enough to fit in while big enough that motorists can read them without squinting so desperately at the poster that they actually run into the lamppost supporting it. In an ideal world, that slogan will also tell people what your party stands for.
This party must have one hell of a copywriter, or they don’t stand for much, as they managed to keep their slogan to only two words:Continue Reading